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Jeff Williams firmly believes his technology company has cracked the code of the central, systemic challenge facing K-12 education in America. “It’s all about showing up,” he says.
Williams—Founder and CEO of School Innovations & Achievement (SI&A), a national technology and services company, further states, “In the early years of learning, not showing up was associated with lower academic performance, especially in reading and math. Nationally, one in every 10 kindergartners and 1st graders is chronically absent, which is defined as missing more than 10 percent of the school year. That’s 18 days per school year—but because it’s ‘just’ a couple of days a month, it sometimes goes unnoticed.”
In response to, and in anticipation of a worsening crisis, Williams’s company created the Achievement Initiative with Attendance2Attendance (A2A) as its product-and-services foundation. A2A is designed to address absences as they happen. “Our challenges are in real time. If you find yourself in quicksand, you don’t want to spend a lot of time wondering how you got there. You want to find a solution—and that’s what we’ve done, one that works 100 percent of the time.”
To connect schools with parents and students, providing district leadership with information that’s current, compelling, and usable the company implemented The Achievement Initiative as a strategy. Williams says the Achievement Initiative programs are designed to engage parents and school principals in the battle to keep children in the classroom and on a productive course to their future.
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